For Investors
The cheapest square metre on the Axarquía coast, a four-kilometre promenade in Torre del Mar and summer demand that is almost entirely Spanish. Vélez-Málaga is the town where the entry price leaves the most room, and where seasonality needs the most care.
Vélez-Málaga is the largest municipality in the Axarquía and the most varied: Torre del Mar is a beach town with a long summer season and Spanish clientele; Benajarafe, Chilches and Caleta de Vélez are quieter coastal villages; and Vélez itself is a large inland town five minutes from the sea. For an investor that means the same budget buys very different things depending on the village.
We manage a villa with a pool in Benajarafe and know the pattern: very strong summer and Easter, weak winter except for mid-term stays. With an average purchase price half that of Nerja, the sums can work very well if you buy the right product, and very badly if you buy an inward-facing flat that competes with hundreds of identical listings in August and with nobody in January.
Public Data
| Item | Value | Source |
|---|---|---|
| Average sale price (municipality) | €2,013/m² (+2.7% month on month) | idealista June 2026 |
| Average sale price (alternative series) | €2,501/m² average · flats €2,679/m² (+11.3% in 12 months) · houses €2,125/m² (+9.8%) | RealAdvisor September 2026 |
| Active holiday homes | 1,133 homes · 5,345 beds · 2.3% of housing stock (1,140 in May 2025) | INE, experimental holiday-home statistics May 2026 |
| Municipal tourist supply | 2,452 establishments (+14.8% in 2025) and 18,407 beds (+9.3%); holiday homes account for over 92% of beds | Vélez-Málaga town council December 2025 |
| Long-term rent | €11.3/m² per month (+20.6% year on year, the province's biggest rise); Torre del Mar +4.1% | idealista via El Español July 2026 |
| Local rules | No moratorium or municipal limits approved. Decree 31/2024 and LO 1/2025 apply | BOJA September 2026 |
All figures come from public sources and are dated. We do not include figures from our own houses: every property is different and its number goes in the personalised analysis.
The Market
The municipality's average price sits between €2,000 and €2,500/m² depending on the source (idealista, June 2026; RealAdvisor, September 2026), with flats up more than 11% in twelve months. It is by far the cheapest square metre on the Axarquía coast, and the average hides a lot of dispersion: Torre del Mar's seafront is worth considerably more than the municipal average, and Vélez's old town considerably less.
The town's tourism has shifted to holiday homes: according to the council itself, homes for tourist use account for over 92% of the 18,407 accommodation beds, and supply grew almost 15% in 2025. INE counts 1,133 active holiday homes in May 2026, 2.3% of housing: a low share, because the total stock is huge, but concentrated almost entirely in Torre del Mar and along the coast.
The figure that interests us most as operators is long-term rent: €11.3/m² per month, up 20.6% year on year, the biggest rise in the province (July 2026). It signals that the alternative to holiday letting is increasingly profitable in Vélez, and that an ordinary flat with no special features may earn more by the month than by the night. Holiday letting pays here on the seafront, with a pool or with views; elsewhere, run the numbers for both models.
Two- and three-bedroom apartments on Torre del Mar's promenade or within five minutes' walk, with a garage or parking area: the quintessential summer product, for Spanish families booking June to September and at Easter. The closer to the promenade and the shopping centre, the better.
Houses with a pool in Benajarafe, Chilches, Almayate or Valle-Niza: far less competition and a better nightly rate, with demand from families and groups who want a quiet beach half an hour from Málaga. We manage one in Benajarafe and it is the product that best combines a strong summer with mid-term stays in winter.
Apartments by the marina at Caleta de Vélez: a niche of sailors and mid-term stays. What we do not recommend: inward-facing flats in Vélez's old town with no views, whose yield almost always works out better as a long-term let.
Vélez-Málaga has not approved a moratorium or zoning limits as of September 2026. The council is proud of the growth in tourist supply and, with 2.3% of housing in tourist use, faces none of the pressure seen in Málaga city. Today it is the coastal town where applying for a new licence carries the least uncertainty.
Organic Law 1/2025 still applies: putting a home in a building to tourist use requires a three-fifths community vote, and the regional government requires it for registration. In Torre del Mar blocks with many year-round residents, ask before making an offer. Detached houses do not have that problem.
Registration in the Andalusian Tourism Registry is free; the technical requirements (air conditioning, ventilation, occupancy licence) are the same across the region. We detail them in the VUT licence guide.
Exactly which village it is in and how many minutes on foot to the promenade or beach. Parking. Community statutes. Holiday-let and long-term comparables, because in Vélez you always run both sums. Condition of the property: here a low price often hides refurbishment that eats the difference.
With that we tell you, for that specific property, what summer rate and occupancy we consider reasonable, what a long-term let earns and which model, or combination, works out best. That is the 48-hour yield analysis, free and without obligation.
Yield analysis · free · 48 h
We send you an analysis with the rate and occupancy we see in that area, set-up costs, the licence situation and an estimated net yield. No obligation.
We Operate Here
We manage a villa with a pool in Benajarafe and know its booking calendar month by month. It is proof that we operate in the area; its figures are not published.
Who We Are
Holidays Malaga is Francisco and Isabel Tolosa, siblings and founders. We're not a franchise or a call centre: we live in the Axarquía, do the check-ins ourselves and answer the phone personally. When you hand us your house, you know exactly who is looking after it.
Francisco Tolosa
Co-founder. Pricing, sales channels and owner relations. Previously at Tesla and Red Bull.
Isabel Tolosa
Co-founder. Operations, guests and getting houses guest-ready. Previously at Airbnb.
Avda. de la Torre 63, Rincón de la Victoria (Málaga)
Licence, moratorium and management: related guides
Frequently Asked Questions
On the seafront or a few minutes from the promenade, with a garage, it usually is: the purchase price is half that of Nerja and Spanish summer demand is very strong. Outside that strip, long-term letting (up 20.6% in a year) competes with an advantage. Run both sums.
Between €2,000 and €2,500/m² on average depending on the source (idealista, June 2026: €2,013/m²; RealAdvisor, September 2026: €2,501/m², with flats at €2,679/m²). Torre del Mar's seafront is clearly above the municipal average.
No. As of September 2026 the council has approved no limits, and tourist use accounts for only 2.3% of housing. It is the coastal town in the Axarquía with the least uncertainty for a new licence application.
1,133 active homes and 5,345 beds in May 2026 according to INE. The council counts 2,452 tourist establishments and 18,407 beds, of which more than 92% are holiday homes.
It depends on the product. An ordinary flat with no views or pool usually earns more by the month, especially with long-term rents up 20.6% year on year. A promenade apartment or a house with a pool earns more by the night in summer and can combine with mid-term stays in winter. We quantify it in the analysis.
Yes: send us the link or the address and within 48 hours we return an analysis with both sums (holiday let and long-term), set-up costs, licence and estimated net yield. Free and without obligation.
General guidance as of September 2026, prepared from the cited public data. It is not financial, tax or legal advice. A property's yield depends on its specific characteristics and on rules that change frequently.
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