For Property Owners
Rincón de la Victoria is our home turf — we manage more properties here than anywhere else. Listings, guests, cleaning, maintenance and the VUT licence, for one flat 18% fee with no lock-in.
Twenty minutes from Malaga city with a beach of its own, Rincón de la Victoria taps two markets at once: Spanish families in summer, and international travellers who want to be near the city without sleeping in it. The result is steady demand that many local owners still aren't capturing.
It's also where our presence is strongest: we manage three properties here, with our own local team for check-ins, cleaning and incidents. If your house is in Rincón, La Cala del Moral or Torre de Benagalbón, chances are we've already been down your street.
The Local Market
Summer belongs to Spanish families, who value a pool, BBQ and space to eat outdoors; the rest of the year, international guests and medium stays (remote workers, Malaga city breaks) keep the calendar alive. Villas with sea views in the upper urbanisations perform best — exactly the profile of the houses we already manage here.
Rincón is the Axarquía municipality closest to Málaga city — fifteen minutes by motorway and thirty from the airport — and that shapes its guest: Spanish and European families who want the beach without giving up the city, and a growing number of travellers who rule out Málaga city on price. La Cala del Moral has the calmest atmosphere and a seafront promenade linked to Rincón through the Cantal tunnels; Rincón's centre gathers restaurants and shops next to the beach; Torre de Benagalbón and Benagalbón village add houses with pools and views that let by the week.
The hillside urbanisations (Lo Cea, Añoreta, Los Rubios) are where the villas with private pools and sea views perform best: five minutes by car from the beach, with room for groups of six to ten. In the centre and on the front line, apartments compete on price; a house with a pool competes in a different category.
July and August fill up with Spanish families; bookings come early and justify seven-night minimums. Easter, May, June and September work on long weekends and short breaks from Andalusia and Madrid — here nightly rate and a flexible minimum-stay policy make the difference. Off season, proximity to Málaga brings a different guest: remote workers and one- to three-month stays who prefer Rincón to the city for price and calm.
For the owner, the key is not to manage Rincón like Nerja: the high window is shorter, so it has to be priced well, and for the rest of the year the house should be opened to mid-length stays instead of sitting empty waiting for summer weeks.
Rincón de la Victoria has no moratorium of its own, but it sits next to Málaga city, which does until 2028: part of the demand for new licences has moved here, and the town hall keeps an eye on VUT registration and community rules. Before investing, check your community statutes — several hillside urbanisations have voted restrictions in the last two years.
Parking is the municipality's weak point in summer: a private space or garage is a real selling point, so photograph it and say so. And if the house is on the hillside, state the real walking distance to the beach in the listing; guests arriving without a car appreciate it and you avoid the negative review.
Our base is in Rincón, on Avenida de la Torre, and this is where we manage Villa Miramar, Villa Garden and Gran Sol: it is where we reach any incident fastest. We do check-ins in person, coordinate cleaning and laundry with a local team (paid by the guest) and maintenance with local tradespeople, with no mark-up. Every month you receive your per-booking statement and block the dates you want for yourself.
Real Proof
Three properties in the municipality already trust us — from a villa with a games room and sea views to an apartment with a communal pool. Browse their pages and reviews.
Who We Are
Holidays Malaga is Francisco and Isabel Tolosa, siblings and founders. We're not a franchise or a call centre: we live in the Axarquía, do the check-ins ourselves and answer the phone personally. When you hand us your house, you know exactly who is looking after it.
Francisco Tolosa
Co-founder. Pricing, sales channels and owner relations. Previously at Tesla and Red Bull.
Isabel Tolosa
Co-founder. Operations, guests and getting houses guest-ready. Previously at Airbnb.
Avda. de la Torre 63, Rincón de la Victoria (Málaga)
Useful guides for owners
Free guide · PDF · 2026
VUT licence and NRA step by step, tax for residents and non-residents, a checklist to prepare the house and how to choose a manager. 8 pages, no fluff.
Frequently Asked Questions
Yes, the whole municipality of Rincón de la Victoria is inside our core working area, including La Cala del Moral, Torre de Benagalbón and Benagalbón village.
It depends on the house and your goals. Well-managed holiday letting keeps the house available for your own use, lets you monitor its condition week by week, and usually outperforms long-term rent. Request an estimate with our calculator and compare.
If the house is guest-ready and has its VUT licence, it can be live with professional photos and an open calendar in 2–3 weeks. If the licence is missing, registration adds a few weeks — we process it in parallel with the set-up.
Hillside villas with private pools (Lo Cea, Añoreta, Los Rubios) for groups and families; front-line apartments in the centre and La Cala del Moral for couples and short stays; Torre de Benagalbón for houses with views near the beach.
Indirectly: Málaga city is not granting new licences until 2028 and part of that demand moves to Rincón. The municipality has no moratorium of its own, but check your community statutes before investing.
Yes, if the house is opened to mid-length stays: proximity to Málaga attracts remote workers and one- to three-month stays in autumn and winter. What doesn't work is waiting for summer weeks in January.
Tell us about it and we'll email you a personalised income estimate — free, within 24 hours.
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