For Property Owners
From the Torre del Mar promenade to the villas of Benajarafe and Chilches: we manage houses across the municipality of Vélez-Málaga. One flat 18% fee, no lock-in contract.
Vélez-Málaga is the largest municipality in the Axarquía and one of its markets with the most headroom: Torre del Mar has the most solid beach demand in the comarca — very Spanish and very loyal, with families returning every summer — while the Benajarafe–Chilches strip offers villas with land at prices that no longer exist on the western coast.
We manage Villa Garden in Benajarafe and operate the whole municipality with the same local team that covers Rincón de la Victoria, ten minutes away.
The Local Market
In Torre del Mar, proximity to the promenade and beach rules; in Benajarafe and Chilches, it's the villa with pool and garden for families and groups. Guests are mostly Spanish in summer and increasingly international in spring and autumn. A well-equipped house (pool, BBQ, good WiFi) stands out quickly because professionally managed supply here is still scarce.
Vélez-Málaga is the largest municipality in the Axarquía and really several markets in one. Torre del Mar is the beach hub: a long promenade, beach bars and a mostly Spanish, family guest who returns every summer; apartments are plentiful and compete on price, so a house or townhouse with a pool stands out. Benajarafe and Chilches, to the west, are the quiet coast: villas with gardens and pools a few minutes from the beach, popular with families from northern Spain and Europe who want peace. Caleta de Vélez has the marina and a slightly more international profile; Almayate and Valle-Niza are front line for guests who want little more than the sea.
Inland, Vélez town and Triana offer country houses with valley and sea views ten minutes from the coast: less demand than at the beach, but also less competition, and guests who value a private pool and space over distance to the sand.
Domestic tourism sets the calendar: Easter, the May bank holidays, and late June to early September at near-full occupancy. In July and August bookings close months ahead and seven-night minimums make sense. June and September are where a well-positioned house beats those that only wait for summer: European families with young children and couples avoiding the crowds.
October to May is a real low season in Torre del Mar, with odd weekends and mid-length stays by European retirees looking for cheap winter sun. Dynamic pricing and flexible minimums in those months are what keep the house from sitting at zero.
Vélez-Málaga has no moratorium on tourist homes, but the town hall has tightened checks on VUT and NRA registration in Torre del Mar, where most listings are. In apartment blocks the community may have restricted tourist use — reading the statutes is step one. In the villas of Benajarafe and Chilches the usual issue is not legal but technical: wells, old pool filtration and unpaved access roads that need explaining properly in the listing.
One tip we always give: Torre del Mar's beach is long and many guests don't know it; stating the walking minutes to the promenade and the nearest parking in the listing saves many questions and the odd average review.
We manage Villa Botanic in Benajarafe and know the stretch between Chilches and Caleta well: we do check-ins in person, coordinate cleaning and laundry with a local team (paid by the guest) and maintenance with tradespeople from Vélez and Torre del Mar, with no mark-up. Your statement arrives every month with every booking itemised, and you block the dates you want for yourself at no cost.
Real Proof
Villa Garden in Benajarafe has been with us since launch: pool, kids' pool, games room and space for 12 guests. This is how we run a large family villa.
Who We Are
Holidays Malaga is Francisco and Isabel Tolosa, siblings and founders. We're not a franchise or a call centre: we live in the Axarquía, do the check-ins ourselves and answer the phone personally. When you hand us your house, you know exactly who is looking after it.
Francisco Tolosa
Co-founder. Pricing, sales channels and owner relations. Previously at Tesla and Red Bull.
Isabel Tolosa
Co-founder. Operations, guests and getting houses guest-ready. Previously at Airbnb.
Avda. de la Torre 63, Rincón de la Victoria (Málaga)
Useful guides for owners
Free guide · PDF · 2026
VUT licence and NRA step by step, tax for residents and non-residents, a checklist to prepare the house and how to choose a manager. 8 pages, no fluff.
Frequently Asked Questions
Yes. Our core is the coastal strip (Torre del Mar, Benajarafe, Chilches, Caleta), but we also assess inland houses if the property suits holiday letting.
If it has outdoor space (terrace or patio) and is within a 10-minute walk of the beach, yes. In Torre del Mar, beach proximity matters more than size.
A VUT licence (we process it for you if you don't have one), a set of keys, and the house ready for guests. Photos, listings, pricing and everything else is on us. Your calendar can be open in 2–3 weeks.
It depends on the property: apartments and townhouses in Torre del Mar for domestic summer tourism; villas with pools in Benajarafe and Chilches for families seeking quiet; country houses inland for those who prioritise space and views. A house with a private pool stands out in any of them.
There is no municipal moratorium, but the town hall checks VUT and NRA registration, especially in Torre del Mar, and communities of owners can restrict tourist use. We verify this for your property in the free estimate.
Not much, apart from mid-length stays by European retirees and occasional weekends. That is why we use dynamic pricing and flexible minimums from October to May, so the house earns something rather than sitting at zero.
Tell us about it and we'll email you a personalised income estimate — free, within 24 hours.
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